SUKI SUKI SUKIIIIIIII.
This is C-ute’s cute new PV for they’re new single, Campus Life ~Umareta Kita Yokatta~.
This is like 4 billion times better than SHOCK. Because SHOCK sucked, and not just because Airi was the only one who sang solo. That being said, it’s still not as great as it could be. The PV is super cute, and it gives a lot of face time to each girl. And it seems real! In the closeups, those bleacher things in the background? Is this the same location as Shouganai Yume Oibito?
I think the song is cute, which is obviously fitting for the group who sings it. I think my favorite parts are the very first line of the chorus, and Airi’s solo. Which is a shock to me, as I tend to find Airi’s voice supah annoying when se’s not singing live. I have a feeling that when singing this live, it won’t really sound good, save a couple of parts.
The outfits in the PV are great too. Normal, and Idol-y. A good mix. I think the pink and yellow outfits are WAY better than the ones they wore for the album PV, the song name escapes me now(which is okay because it sucked). It reminds me of Sakura Chirari and makes me happy! I wish I was seeing Erika in that outfit though. 
The dance is, again, cute. It doesn’t have a lot of confusing elements, so I think Wota will like it and will be easily imitated. They put in moves that let the girls hair fly, which I lurve.
Maimi looks lovely like always. The short hair is growing on me. She looks so much like Abe Natsumi it’s crazy! Also, she looks like IceCreamusume’s leader, ShenShen! Those three should definitely form a unit of short hair vocalists. It could be called “Bob” or something haha. Her voice in this song though, not sure what’s going on. At first she sounded like she was forcing cute to come out. I think her live singing voice is better than this.
Nakky is definitely starting to become her own little lady. I always forget she’s the 2nd oldest now. Her voice is very high pitched, which grates on me but now I’m starting to get used to it. Or rather get used to her. In Guardians4 she also has the highpitched voice so I think I can see now how it fits in to the group dynamic. She is very pretty, and has that moreso cool character, vs say – Chisato who is very ^-^.
Airi is pretty sings well dances well etc. Not a lot new. She takes the lead and is good. Though I shouldn’t put that in negative connotation. She has incredible vocals for someone her age and she does command a presence. But I assume since she’s not done anything new with C-ute she just falls into that roll by default. During her solo, I did enjoy the obvious vocal control she has.
Chisato. I’m glad they’re keeping your hair long. You don’t look like an ugly little boy anymore! You look like a normal young girl, who is getting pretty. In the candid scenes where she is wearing normal clothing, she is very cute and seems very approchable. This seems to be more of her character. And in the part of the PV where she is with Hagitty, she looks into the camera and gives a V Sign, that was great. That’s perfect for this song and for the setting of the pv.
Hagitty…why didn’t your head bobble so much in this PV? Keep doing it. I love that. Her solo in this song was nice too. She’s always had pretty good vocal control for someone so young, so I can’t wait to her her as she gets older and matures. She is obviously the youngest member of the group. I think her over-youthfullness is needed. Since Nakky has the appearance of the youngest, her cold attitude almost doesn’t fit. I’m hoping in the future, as well, she gets more opportunities to sing solo.
Overall, it’s a nice song and PV, but I know C-ute can do better. And I’m confident they will! 
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